Playtech, a leading software provider for the gambling industry, has announced an early extension of its partnership with BoyleSports, Ireland’s largest independent bookmaker. The companies have agreed to a new deal that will see their collaboration continue until 2028.
Panos Scoursis, Commercial Director at Playtech, expressed enthusiasm about continuing the partnership:
“We are thrilled to extend our partnership with BoyleSports and look forward to continuing to deliver innovative solutions that meet the evolving needs of our customers. This partnership is a testament to our commitment to delivering high-quality gaming experiences to our customers while maintaining our commitment to responsible gaming.”
Panos Scoursis
Similarly, Steve Payne, Gaming Director at BoyleSports, emphasized the benefits of prolonging this successful collaboration:
“We are delighted to extend our partnership with Playtech for another four years. Having had a strong and successful partnership with Playtech for many years now, we see this extension as an exciting opportunity to continue growing our business. We are passionate about creating the best possible player experience across all verticals, and we remain confident that this continued partnership with Playtech will enable us to do exactly that.”
Steve Payne
History of the Playtech-BoyleSports Partnership
The early renewal indicates the strength of the existing relationship and the mutual commitment to growing BoyleSports’ offerings leveraging Playtech’s capabilities.
As such, extending this long-term collaboration allows Playtech and BoyleSports to focus on innovation rather than rebuilding integration foundations.
The deal extension enables both companies to leverage existing strengths as they evolve products and services to provide even better user experiences, increase engagement, and drive growth over the next several years in the Irish and UK markets.
Source: https://www.playtech.com/news/playtech-extends-partnership-boylesports-until-2028
